Max Bill: Typography - Advertising - Book Design
En allemand et anglais
Max Bill, Gerh Fleischmann, Hans Rudolf Bosshard, Christoph Bignens
Résumé
The book at hand offers a comprehensive view into an area of work from Max Bill that has so far received little attention: typography, advertising and book design. One discovers Max Bill as the tireless creator of highly individual types and commercial logos as well as a designer with a sense of visual humor - not exactly a common aspect of constructive design in this country.Bill pursued two opposing principles and accordingly left behind two lines in his work: a graphic one and a sculptural one. Taking Herbert Bayer's universal type as a point of departure, Bill developed two lettering schemes for the Neubühl housing development and the firm "wohnbedarf", which departed from all then-known forms. The reason for the stretched "o" in "wohnbedarf" may well have been grounded on how one perceives the text from the side; yet, behind this understanding lie formal ideas and the reductionist concept of the Bauhaus.
L'auteur - Hans Rudolf Bosshard
Autres livres de Hans Rudolf Bosshard
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Niggli Verlag |
| Auteur(s) | Max Bill, Gerh Fleischmann, Hans Rudolf Bosshard, Christoph Bignens |
| Parution | 17/03/2011 |
| Nb. de pages | 304 |
| Format | 23 x 28 |
| Couverture | Relié |
| Poids | 1710g |
| Intérieur | Quadri |
| EAN13 | 9783721203417 |
| ISBN13 | 978-3-7212-0341-7 |
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