Dictionary of Business and Management

Collectif Oxford University Press

568 pages, parution le 23/03/2006 (4^eme édition)

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Résumé

This wide-ranging and informative guide covers all areas of business and management. It includes over 6,750 terms from marketing, organizational behaviour, accounting, business strategy and international finance. Now updated to include many terms relating to human resources and management theory, reflecting the growing focus on these areas in modern business.

Oxford Paperback Reference
THE WORLD'S MOST TRUSTED REFERENCE BOOKS

New edition of established best-seller, containing over 250 new entries
Includes up-to-date coverage of fast-changing fields, such as new legislation and tax rules, Internet business, and EU expansion
Covers business and management jargon, such as KPA, KPI, Shamrock organization, and viral marketing
Internet linked to aid further research

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Sommaire

Preface
Credits
Dictionary
Appendix

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Oxford University Press
Auteur(s)	Collectif Oxford University Press
Parution	23/03/2006
Édition	4^eme édition
Nb. de pages	568
Format	13 x 19,5
Couverture	Broché
Poids	387g
Intérieur	Noir et Blanc
EAN13	9780192806482
ISBN13	978-0-19-280648-2