E-Commerce Book

You first need the right ingredients. Once you have the ingredients, you combine the right amounts of each item. And after you prepare the entrée,
you focus on improving the appearance with garnishees. Well E-Commerce may not be as straightforward. However, there are those key ingredients that
will help you well on your way.

In our second edition, we still focus on the main requirements needed to build a web presence. Topics such as marketing and sales, vendor selection
and security are covered. However, we now have data to work. When we first starting working with companies to get on-line, it was all new. The
main goal was to get up and running before the competition hit. Now, through experience we know what worked and did not work in this industry. Back
to the idea "If You Build It, They Will Come" has proven not to work in this market. We see companies that were successful in the first wave, go
down hill because they neglected standard business practices such as great customer service, strong fulfillment channels and target marketing to the
right customers. So, in this book we have expanded on areas such as customer service, fulfillment channels and methods to keep your customers coming
back for more products. Currently we are seeing only a handful of successful companies that have flourished in doing business on the Web. These companies include large corporations such as Dell Computers and Cisco and web based companies such as e-Bay and Amazon. The question is what made these companies leaders and what drove them to their success.

What makes this book different? We know there are so many books on e-commerce. Most of these books focus on one area such as sales and marketing, customer service, supply chain management, e-commerce technology, etc. However, most individuals still need to gain an overall understanding of the topic. Once you understand the basics, you can then start focusing on specifics such as customer service or sales and marketing. In addition, even
the business person should understand the e-commerce technology lingo. This book provides the information required for the non-techie to quickly
understand e-commerce jargon without having to be a programmer or system developer. Furthermore, the is one of the first e-commerce books on the
market in it's second edition. We have been able to take our experience over the last two years and bring it to the reader.

This Book is for Anyone in Business:

• Entrepreneurs
  
• Sales and Marketing
  
• Business Owners
  
• Corporate Management
  
• General Business Book
  
• University Students
  
• Short Courses in E-Commerce