High-tech Entrepreneurship
Managing innovation, variety and uncertainly
Michel Bernasconi, Simon Harris, Mette Moensted
Résumé
High-tech businesses form a crucial part of entrepreneurial activity in some ways representing very typical examples of entrepreneurship, yet in some ways representing quite different challenges. The uncertainty in innovation and advanced technology makes it difficult to use conventional economic planning models, and also means that the management skills used in this area must be more responsive to issues of risk, uncertainty and evaluation than in conventional business opportunities.
While entrepreneurial courses do reflect the importance of high-tech businesses, they often lack the resources needed to teach this in a way that goes beyond standard how to start up a business courses whilst not focusing solely on theoretical models. This book specifically focuses on the mix of theory and practice needed to accurately inform students. Key topics covered include:
- uncertainty and innovation
- entrepreneurial finance
- marketing technological innovations
- high-tech incubation management.
Including case studies to give practical insights into genuine business examples, this comprehensive book has a distinctly real-world focus throughout. Edited by a multi-national team, it draws together leading writers and researchers from across Europe, and is therefore a must-read for all those involved in advanced entrepreneurship with specific interests in high-tech start-ups.
L'auteur - Michel Bernasconi
Michel BERNASCONI est responsable de la chaire
entrepreneuriat high-tech au CERAM- Sophia Antipolis.
Autres livres de Michel Bernasconi
L'auteur - Simon Harris
Simon Harris started writing animated sprites on a Commodore 64 in primary school. After a break of many years, he taught himself 80x86 and IBM System/370 assembler and started working professionally. Since then he has moved from assembler to C, C++, and, of course, Java. He believes a fundamental understanding and appreciation of algorithms is essential to developing good software; and since starting his own company, RedHill Consulting, he has managed to make a living discussing and demonstrating software development practices and techniques to anyone who will listen.
L'auteur - Mette Moensted
Mette Monsted is Professor in Knowledge Management at Copenhagen Business School (Denmark), Director of the School of Knowledge and Management at CBS.
Sommaire
- List of illustrations
- Contributors
- Preface
- High-tech entrepreneurship : managing innovation in a world of variety and uncertainly
- Uncertainly and innovation in entrepreneurship
- Different entrepreneurial ways of facing uncertainly
- Managing innovative high-tech firms
- References
- Index
Caractéristiques techniques
PAPIER | |
Éditeur(s) | Routledge |
Auteur(s) | Michel Bernasconi, Simon Harris, Mette Moensted |
Parution | 28/02/2006 |
Nb. de pages | 294 |
Format | 15,5 x 23 |
Couverture | Broché |
Poids | 471g |
Intérieur | Noir et Blanc |
EAN13 | 9780415380591 |
ISBN13 | 978-0-415-38059-1 |
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