Inside Intuit

How the Makers of Quicken Beat Microsoft and Revolutionized an Entire Industry

Suzanne Taylor, Kathy Schroeder, John Doerr

318 pages, parution le 03/10/2003

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Résumé

"Inside Intuit tells the story of a tenacious company that beat overwhelming odds by clinging to three core values: integrity, customer delight, and employee devotion. Taylor and Shroeder recount each dramatic stage of Intuit's development, from fledgling start-up to growing industry maverick to established, billion-dollar enterprise." Dreamed up at Cook's kitchen table, fueled by explosive PC growth, and forced to battle mighty Microsoft through nearly two decades of intense competition, Intuit took its founders, employees, and shareholders on a journey that holds valuable lessons for would-be entrepreneurs. Inside Intuit will inspire anyone who strives not simply to build a business, but to create a lasting institution that changes lives.

This important book doesn't take any shortcuts in analyzing the building blocks of success. Taylor and Schroeder have written a fascinating blow-by-blow account of the thousand and one decisions that have made Intuit what it is. Highly readable, thorough, and extremely well researched Inside Intuit is a must-read for anyone who wants to understand success in Silicon Valley. (author, The Anatomy of Buzz)
Emanuel Rosen

Inside Intuit is more than the history of a start-up that grew to dominate a major software category. It is a blueprint of success for entrepreneurs and investors who want to build great businesses in difficult environments. (cofounder, Silver Lake Partners and Integral Capital Partners)
Roger McNamee

Inside Intuit is a very entertaining book. Any entrepreneur at heart will enjoy and learn from the story of how Scott Cook and Tom Proulx faced so much adversity and came back from the brink of disaster to build a very successful, highly admired Silicon Valley company. Readers can learn many lessons from both Intuit's successes and mistakes. In the end, good ideas, hard work, determination, and strong values really do pay off! (Senior Associate Dean/Chief Operating Officer, Stanford Graduate School of Business)
Dan Rudolph

I was thrilled to read the inside story of how Intuit was born and raised. I've always admired Intuit's strict attention to customer needs and feedback. Now I have a much better idea of how that culture was created. (General Partner, New Enterprise Associates)
Stewart Alsop

Inside Intuit offers readers the secrets behind that company's extraordinary success. The authors' insights into how Intuit trounced Microsoft alone are worth the price of the book! (coauthor, Piloting Palm: The Inside Story of Palm, Handspring and the Birth of the Billion Dollar Handheld Industry
Andrea Butter

California Dreamin'
Selecting the Starting Team
Of Dollars and Doubters
Survival 101
Under-Promise, Over-Deliver
A Customer Evangelist Culture
Crossing the Chasm
Crush Microsoft
Simple Is Hard
Playing in the Big Leagues
Getting the Puck on the Ice
A Turbo-Charged Intuit
Coach Campbell
Exit Focus. Enter Microsoft. Again.
One More Bill
Goodbye, Godzilla
Catching the Wave
No Sacred Cows
New Economy Insanity
Why Play If You Can't Win?
The Bennett Basics
A Quart of Milk, a Loaf of Bread, and a Box of TurboTax
Epilogue
Appendix: Intuit Vision, Mission, and Operating Values

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Suzanne Taylor, Kathy Schroeder, John Doerr
Parution	03/10/2003
Nb. de pages	318
Format	16 x 24
Couverture	Relié
Poids	670g
Intérieur	Noir et Blanc
EAN13	9781591391364
ISBN13	978-1-59-139136-4