Marketing Kit for Dummies

Marketing samples and ready-to-use templates on CD-ROM - A Reference for the Rest of Us! - The do-it-yourself guide for planning, bugeting, naming, pricing, packaging, and selling your product or service

Alexander Hiam - Collection For Dummies

384 pages, parution le 07/12/2004 (2^eme édition)

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Résumé

Quick and easy Web marketing techniques

"As good as an MBA in marketing." Elaine Biech, author. The Business of Consulting

This indispensable book-and-CD kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the latest in online marketing, and even more specialized information for small business owners, this newly updated edition is better than ever.

Discover how to:

Impress and retain key customers

Create buzz with publicity

Research, plan, and budget effectively

Set up winning sales promotions

Generate sales with action ads

Launch effective Web campaigns

All this on the bonus CD-ROM

Marketing plan and budget templates

Spreadsheets to create sales projections, coupon profitability analysis and more

Hiam's Marketing Audit forms, a customer service survey along with templates for designing print ads, brochures, business cards, press releases and sales scripts

Get smart !
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L'auteur - Alexander Hiam

Anciennement professeur à l'Université du Massachusetts, Alexander Hiam est aujourd'hui un chef d'entreprise au succès florissant exerçant dans le conseil en management. Il est l'auteur expérimenté de plus d'une vingtaine d'ouvrages.

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Sommaire

Introduction
Tools for Designing Great Marketing Programs
- Boosting Your Business with Great Marketing
- Auditing Your Marketing to Achieve Your Business Goals
- Marketing Plans
Boosting Your Marketing Skills
- The Customer Research Workshop
- The Creativity Workshop
- Writing Well for Marketing and Sales
- Using Testimonials and Customer Stories
Advertising Management and Design
- Planning and Budgeting Ad Campaigns
- Shortcuts to Great Ads
Power Alternatives to Advertising
- The Basics: Branding through Business Cards and Letterhead
- Essential Brochures, Catalogs, and Spec Sheets
- Planning Coupons and Other Sales Promotions
- Spreading the Word with Newsletters
- Taking Advantage of Publicity
Sales and Service Success
- Mastering the Sales Process
- How to Close the Sale
- The Sales Success Workshop
- Dealing with Difficult Customers
The Part of Tens
- Ten Great Marketing Strategies
- Ten Ways to Make Marketing Pay
- Ten-Plus Ways to Market on the Web
- Appendix: About the CD
- Index

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Alexander Hiam
Collection	For Dummies
Parution	07/12/2004
Édition	2^eme édition
Nb. de pages	384
Format	18,5 x 23,5
Couverture	Broché
Poids	566g
Intérieur	Noir et Blanc
EAN13	9780764559990
ISBN13	978-0-7645-5999-0