Marketing Warfare

20th Anniversary Edition

Al Ries, Jack Trout - Collection Marketing

216 pages, parution le 15/12/2005

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Résumé

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades-including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds-along with annotated reproductions of winning and losing ads.

L'auteur - Al Ries

AL RIES a fondé, en 1994, avec sa fille Laura, le cabinet Ries & Ries, spécialisé dans le conseil en stratégie marketing. Il est l'auteur de nombreux ouvrages, dont Le Positionnement et Le marketing guerrier, best-sellers mondiaux co-écrits avec son ancien associé Jack Trout.
Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It.

Autres livres de Al Ries

Les 22 lois du marketing

Découvrir tous les livres de Al Ries

L'auteur - Jack Trout

Après 1994, il a fondé son cabinet conseil en marketing, Trout & Partners. Il est considéré comme le créateur du " positioning ", auquel il a consacré plusieurs ouvrage.

Autres livres de Jack Trout

Les 22 lois du marketing

Découvrir tous les livres de Jack Trout

Sommaire

Introduction: Marketing is War
2500 Years of War
The Principle of Force
The Superiority of the Defense
The New Era of Competition
The Nature of the Battleground
The Strategic Square
Principles of Defensive Warfare
Principles of Offensive Warfare
Principles of Flanking Warfare
Principles of Guerrilla Warfare
The Cola War
The Beer War
The Burger War
The Computer War
Strategy and Tactics
The Marketing General
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Mc Graw Hill
Auteur(s)	Al Ries, Jack Trout
Collection	Marketing
Parution	15/12/2005
Nb. de pages	216
Format	19 x 21
Couverture	Relié
Poids	531g
Intérieur	Noir et Blanc
EAN13	9780071460828
ISBN13	978-0-07-146082-8