MBA In A Day

What You Would Learn at Top-Tier Business Schools (If You Only Had the Time!)

Steven Stralser, PhD

298 pages, parution le 17/11/2004

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Résumé

The same critical information top business schools teach

Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit executive, etc.) or entrepreneur/small business owner, who needs to know about the "business-side" of their practice, organization or business. With comprehensive coverage of vital business topics, important concepts and proven strategies taught at top graduate schools, this handy book offers a complete business education without the hassle of enrolling in an MBA program. Divided into four sections covering management and policy; economics, finance, and accounting; marketing; and systems and processes; this straightforward guide is easy to navigate and simple to use. Packed with illustrative examples, helpful anecdotes, and real-world case studies, this commonsense guide covers everything busy professionals would learn at the very best business schools-if they only had the time.

L'auteur - Steven Stralser, PhD

STEVEN STRALSER, PhD, is a clinical professor at Thunderbird: The Garvin School of International Management, where he teaches entrepreneurship. He is the founder and CEO of the Center for Professional Development, an organization dedicated to the further training and development of professionals. Dr. Stralser's MBA in a Day seminar series brings leading-edge concepts and principles taught in today's best business schools to professionals everywhere.

Sommaire

Preface
Acknowledgements
People, Management, And Poicy
- Human Resources
- Organizational Behavior
- Leadership and Team Building
- Ethics
- Negotiation
Money; Economics, Finance, And Accounting
- Accounting and Finance
- International, National and Local Economics
Markets And Strategy
- Marketing, Strategy and Competitive Analysis
- Advertising and Promotion
- Communications and Presentations
Systems And Processes
- Project Management
- Management Information Systems
- E-Commerce and the Use of the World Wide Web
- Quality Issues and Systems
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Steven Stralser, PhD
Parution	17/11/2004
Nb. de pages	298
Format	16 x 23,5
Couverture	Relié
Poids	524g
Intérieur	Noir et Blanc
EAN13	9780471680543
ISBN13	978-0-471-68054-3