Peripheral Vision

Detecting the Weak Signals That Will Make or Break Your Company

Georges S. Day, Paul J. Schoemaker

288 pages, parution le 04/05/2006

Ajouter à une liste

Indisponible

Résumé

From emerging technologies to changes in consumer tastes, tremendous opportunities and threats often begin as weak signals from the periphery. How good is your organization at sensing, interpreting, and acting on these signals? George S. Day and Paul J. H. Schoemaker call this capability "peripheral vision"--and their research shows that less than 20% of firms have developed it in sufficient capacity to remain competitive. In this book, they reveal a systematic process for developing peripheral vision and offer practical tools and strategies for building "vigilant organizations" that are constantly attuned to changes in the environment. Through detailed case studies ranging from LED lighting to low-carb foods to children's dolls, the authors show how vigilant organizations win by: scoping widely and asking the right questions, scanning actively in the right places, interpreting what signals mean, probing carefully for more information, and acting wisely on signals before competitors do. This book will help your organization see farther to seize the opportunities and avoid the risks that come from the periphery.

L'auteur - Georges S. Day

GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.

Sommaire

Introduction: Seven Steps to Bridging the Vigilance Gap
The Periphery: Why It Matters
Scoping: Where to Look
Scanning: How to Look
Interpreting: What the Data Mean
Probing: How to Explore More Closely
Acting: What to Do with These Insights
Organizing: How to Develop Vigilance
Leading: An Agenda for Action
Appendix A Strategic Eye Exam: What's Your Organization's Vigilance Gap?
Appendix B Research Fnundation
Appendix C Notes on Vision as a Metaphor for Organizations

Voir tout

Replier

Caractéristiques techniques

	PAPIER
Éditeur(s)	Harvard Business School Press (HBS)
Auteur(s)	Georges S. Day, Paul J. Schoemaker
Parution	04/05/2006
Nb. de pages	288
Format	16,5 x 24
Couverture	Relié
Poids	560g
Intérieur	Noir et Blanc
EAN13	9781422101544
ISBN13	978-1-4221-0154-4