Rethinking Competitive Advantage

New Rules for the Digital Age

Ram Charan - Collection Business

224 pages, parution le 10/02/2022

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Résumé

From the million-copy-bestselling author of Execution

'Ingenious . In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business.

From the million-copy-bestselling author of Execution

'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' Forbes

Welcome to the age of big tech. The old rules no longer apply.

How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.

Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.

'One of the world's preeminent counselors to CEOs.' Harvard Business Review

'The most influential consultant alive.' Fortune

'One of the world's most renowned management consultants and authors.' Fast Company

Widely acclaimed as one of our greatest business strategists, Ram Charan is the author of over a dozen books, including the perennial bestseller Execution . Formerly an award-winning professor at Harvard Business School, he has advised the CEOs of some of the world's most successful companies - including Coca-Cola, Bank of America, Tata, 3M, GE and Verizon.

L'auteur - Ram Charan

Célèbre consultant, auteur et conférencier américain, Ram Charan a coaché les PDG des plus grandes entreprises. Il est cité parmi les 100 personnalités les plus influentes dans la liste 2009 du magazine Time, et a co-signé plusieurs best-sellers, dont Exécution (avec Larry Bossidy).