The Strategy Process

Concepts - Contexts - Cases

Henry Mintzberg, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal

490 pages, parution le 20/02/2004 (4^eme édition)

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Résumé

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

Conveys the eclectic essence of strategy via highly influential readings and novel cases – educating students in the key strategic ideas to encourage criticality of thought and practice. Uses the contexts approach as a way of framing strategy in different situations to convey to students that effective strategy formation is highly sensitive to the context in which it takes place; there is no one best way of doing strategy. Focus on factors and processes that distinguish strategy in the real world from strategy as an armchair activity – giving students a vital appreciation of the reality of strategy that they can use in the real business world.

L'auteur - Henry Mintzberg

Universitaire de renommée internationale, Henry Mintzberg écrit sur le management et les organisations. Il enseigne la gestion à l'université McGill, à Montréal, et est l'auteur de nombreux livres.

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L'auteur - Joseph Lampel

Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good behavior. He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness. He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions.

L'auteur - Sumantra Ghoshal

Sumantra Choshal held the Chair of Strategic Leadership at the London Business School until his untimely death in 2004. He received doctoral degrees in International Management from the MIT Sloan School of Management and in Business Policy at Harvard Business School. He was a recognized leader in the study of strategic and organizational challenges facing large, complex organizations. He was the author of 12 books and many articles which appeared in a wide range of scholarly journals. The Financial Times described him as, "arguably the most influential academic working in the field of international business."

Sommaire

Section I: Strategy
- Strategies
- Strategists
- Formulating Strategy
- Analyzing Strategy
- Strategy Formation
- Strategic Change
Section II: Forces
- Cognition
- Organization
- Technology
- Collaboration
- Globalization
- Values
Section III: Contexts
- Managing Start-up
- Managing Maturity
- Managing Experts
- Managing Innovation
- Managing Diversity
- Managing Otherwise

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Prentice Hall
Auteur(s)	Henry Mintzberg, Joseph Lampel, James Brian Quinn, Sumantra Ghoshal
Parution	20/02/2004
Édition	4^eme édition
Nb. de pages	490
Format	20 x 25,5
Couverture	Broché
Poids	1750g
Intérieur	Noir et Blanc
EAN13	9780131227903
ISBN13	978-0-13-122790-3