Value Proposition Design
How to Create Products and Services Customers Want
Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith
Résumé
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist.
Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.
Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers'needs and desires.
Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com.
You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
L'auteur - Alexander Osterwalder
Autres livres de Alexander Osterwalder
L'auteur - Yves Pigneur
Yves Pigneur est professeur d'informatique à l'Université de Lausanne et directeur de son Institut de systèmes d'information (ISI). Il a notamment enseigné pendant plusieurs années le cours d'introduction à l'informatique lors duquel les idées de ce livre ont été conçues, validées et maintes fois retravaillées. Il a un doctorat ès sciences de l'Université de Namur (FUNDP) en Belgique. Il a été professeur invité dans plusieurs universités étrangères (Georgias State University, Hong Kong University of Science and Technology, University of British Columbia). Ses intérêts de recherche concernent la conception des systèmes d'information, la gestion des technologies de l'information et le e-business.
Autres livres de Yves Pigneur
L'auteur - Greg Bernarda
Autres livres de Greg Bernarda
L'auteur - Alan Smith
Autres livres de Alan Smith
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wiley |
| Auteur(s) | Alexander Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith |
| Parution | 31/10/2014 |
| Nb. de pages | 320 |
| Format | 24 x 19 |
| Couverture | Broché |
| Poids | 816g |
| Intérieur | Quadri |
| EAN13 | 9781118968055 |
| ISBN13 | 978-1-118-96805-5 |
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