Before and After Page Design

John McWade

195 pages, parution le 07/01/2004

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Résumé

Before and After magazine's focus on clarity and simplicity and its insistence on approaching design not as mere decoration but as an essential form of communication have won it legions of fans. If you're among them, you'll welcome the first book from B and A's founder and publisher. John McWade walks his own talk, bringing you a beautifully clear, cohesive, and elegant primer on page design. You'll learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. You'll also learn how to choose the right font for your project, why one typeface works better than another, and lots more. Best of all, you'll discover how to think visually--transforming the images in your head into documents that communicate effectively on the page.

L'auteur - John McWade

Designer, teacher, and author John McWade has been at the forefront of the graphic design and desktop publishing worlds for several decades. The very first beta user of the desktop publishing program Aldus PageMaker, he went on to found the first desktop publishing company, PageLab, to take advantage of the new tools. With his partner Gaye McWade, he founded the acclaimed Before and After magazine.

Autres livres de John McWade

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Sommaire

Newsletters & Newspapers
Brochures
Fliers & Mailers
Advertising
Stationery
Business Documents

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Peachpit Press
Auteur(s)	John McWade
Parution	07/01/2004
Nb. de pages	195
Format	17,5 x 23
Couverture	Broché
Poids	390g
Intérieur	Quadri
EAN13	9780201795370
ISBN13	978-0-201-79537-0