Direct Response Graphics

The Best Print and Electronic Direct Mail Marketing Designs

Cheryl Dangel Cullen

191 pages, parution le 01/06/2000

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Résumé

Direct mail or e-mail, creative graphic design is essential to getting a response. The graphic designers featured in this book have created direct marketing designs that work for their clients and themselves. This new collection features the work of over seventy-five graphic designers and illustrates a wide range of direct marketing projests, including mailed and electronic promotions for corporate, event, product, self-promotion, and service promotions.

Features more than 130 direct response designs from top international designers.

Clients range from large corporations to small retail shops to self-promotions.

Captions include information about designers and their clients as well as design, printing, and mailing details like special materials, quantity printed, and objectives.

To establish som guidelines and erect framework for a direct response campaign, chapters include working tips from marketing pro Morgan Shorey, president and founder of the List, whose business it is to help members of the creative industry market themselves.

Contents

Introduction
Boosting Enrollment and Membership
Extending an Invitation
Generating Leads and Inquiries
Increasing Awareness
Making a Sale
Requesting Information and Donations
Directory of Contributors
About the Author

L'auteur - Cheryl Dangel Cullen

Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. Her books include The Best of Annual Report Design, Large Graphics, Small Graphics, The Best of Brochure Design 6, Then Is Now, and Promotion Design That Works, all from Rockport Publishers. She lives outside Chicago.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Rockport
Auteur(s)	Cheryl Dangel Cullen
Parution	01/06/2000
Nb. de pages	191
Format	23,5 x 28,5
Couverture	Relié
Poids	1376g
Intérieur	Quadri
EAN13	9781564966292

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Direct Response Graphics

Résumé

L'auteur - Cheryl Dangel Cullen

Autres livres de Cheryl Dangel Cullen

Caractéristiques techniques

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