Facebook marketing

Leveraging Facebook's Features for Your Marketing Campaigns

Justin Levy, Brian Carter

240 pages, parution le 15/01/2012 (3^eme édition)

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Résumé

The Easy, Step-by-Step Guide to Facebook Marketing-100% Updated for Facebook's Newest Features & Best Practices

Your best customers and prospects are on Facebook: more than 800,000,000 of them. Your business needs to be there, too: not just with a generic "page," but with a smart, low-cost marketing program that works. Facebook Marketing, Third Edition will help you plan that program, execute it, measure it, and optimize it. Two world-class social media marketers show you how to make the most of Facebook's most valuable new business features-including Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. This completely revamped new edition offers dozens of new tips and best practices for everything from advertising and analytics to promotion and privacy. Whether you're an entrepreneur, marketer, or PR pro, it will help you find and profit from your customers where they are right now: on Facebook!

You'll Learn How To:

Get started fast with Facebook, even if you're new to it
Develop winning Facebook marketing strategies
Master new best practices for creating "best in class" Facebook pages
Design Facebook ads that drive more clickthroughs at lower cost
Reach customers outside Facebook with Facebook Connect and social plugins
Use images and other media to personalize your presence and engage visitors
Build thriving Facebook communities that promote loyalty and innovation
Market to customers on the move via Facebook mobile apps
Monitor what your customers are saying in real-time
Protect your privacy-and your customers' privacy, too
Use Facebook Credits social currency to attract new customers and promote product sampling
Track your performance with Facebook Analytics
Prepare to profit from tomorrow's Facebook trends and innovations

Caractéristiques techniques

	PAPIER
Éditeur(s)	Que
Auteur(s)	Justin Levy, Brian Carter
Parution	15/01/2012
Édition	3^eme édition
Nb. de pages	240
Couverture	Broché
Intérieur	Noir et Blanc
EAN13	9780789741134
ISBN13	978-0-7897-4113-4