Inside the publishing Revolution

The Adobe Story

Pamela Pfiffner

256 pages, parution le 09/10/2002

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Résumé

Tech journalist Pamela Pfiffner explores the rich history behind the modernpublishing revolution, as seen through the lens of one of its most importantplayers. In the past 20 years, Adobe Systems has become synonymous withgreat design tools, and the company's impact on how we work in publishing,graphic arts, and on the Web is unmatched. Join Pfiffner on a colorfuljourney from the roots of the desktop publishing revolution through the riseof the Web and interactive design. Along the way, you'll witness the birthand evolution of PostScript, the explosion of the Photoshop market, therealization of the paperless office, and other events that have shaped theway we communicate.
Inside the Publishing Revolution is not one of those dull historicaltomes you know and loathe from high school. Pfiffner packs its pages withlively, insightful interviews with world-class designers and illustrators,as well as personal insights and recollections from John Warnock, ChuckGeschke, Jonathan Seybold, and other publishing luminaries. Richlyillustrated and beautifully designed, the book features galleries ofhistorically significant work by leading artists and rare photographs fromthe Adobe archives. For added perspective, Pfiffner walks you through anillustrated timeline of the publishing revolution. As with history, thefinal chapter of the Adobe story remains to be written, so the book endswith an eye toward the future: an exclusive overview of the company'svision of publishing in the next decade.

Contents

1982-1984: Laying the Foundation
The Early Years
Creating Adobe Systems
Steve Jobs and the LaserWriter
1985-1989: Sparking the Revolution
The Desktop Publishing Revolution Begins
Bringing Type to Market
Forging Alliances
Becoming a Public Company
Introducing Illustrator
The Industry Backlash
1990-1993: Charting New Directions
Building a Business
Unleashing Photoshop
Images in Motion
Acrobat: The Early Days
1994-1998: Expanding the empire
The Era of Acquisitions
Finding the Consumer Market
Working the Web
Regrouping
1999-2001: Planning the next Wave
Acrobat Takes Hold
The Return to Page Layout
Building a New Infrastructure
The Changing of the Guard
2002 and Beyond: Into the Third Decade
Everywhere You Look

Caractéristiques techniques

	PAPIER
Éditeur(s)	Adobe Press
Auteur(s)	Pamela Pfiffner
Parution	09/10/2002
Nb. de pages	256
Format	23 x 25,5
Couverture	Relié
Poids	1150g
Intérieur	Quadri
EAN13	9780321115645
ISBN13	978-0-321-11564-5