Web Marketing for Dummies

Jan Zimmerman - Collection For Dummies

400 pages, parution le 06/02/2007

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Résumé

Claim your space in the online marketplace!

Develop a plan, build a marketing-effective site, and create word-of-Web campaigns

Launching a Web site for your product or service does not automatically ensure sales success. This book provides the know-how for creating a solid Web marketing plan, including how to build a site that draws and keeps visitors. Then add proven strategies like search engine optimization and link campaigns, and measure your results. Successful Web marketing techniques - all within your budget

Discover how to

Make your site search engine friendly
Close a sale on your site
Drive traffic to your site
Create an online marketing plan
Take advantage of guerilla marketing
Maximize your marketing dollars

L'auteur - Jan Zimmerman

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Sommaire

Part I: Getting Going with Online Marketing
- Chapter 1: Taking Your Marketing to the Web
- Chapter 2: Planning for Web Marketing
- Chapter 3: Taking the First Steps to Your Online Presence
Part II: Building a Marketing-Effective Web Site
- Chapter 4: Producing a Successful Business Web Site
- Chapter 5: Creating a Marketing-Effective Storefront
- Chapter 6: Pulling Repeat Visitors with Onsite Marketing Techniques
Part III: Exploring Online Marketing Basics
- Chapter 7: Marketing with Online Buzz
- Chapter 8: The Art of E-Mail Marketing
- Chapter 9: Staying Ahead of the Online Marketing Wave
- Chapter 10: Mastering the Secrets of Search Engines
Part IV: Spending Online Marketing Dollars
- Chapter 11: Marketing with Pay Per Click Ads
- Chapter 12: Marketing with Paid Online Advertising
- Chapter 13: Capturing Customers with New Technology
Part V: Maximizing Your Web Success
- Chapter 14: Improving Results with Web Analytics
- Chapter 15: Staying Out of Legal Trouble
- Chapter 16: The Keys to Maintaining Your Web Presence
Part VI: The Part of Tens
- Chapter 17: Ten Free Ways to Market Your Web Site
- Chapter 18: Ten Most Common Mistakes of Web Marketing
- Chapter 19: Ten Tips for Tired Sites

Voir tout

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Wiley
Auteur(s)	Jan Zimmerman
Collection	For Dummies
Parution	06/02/2007
Nb. de pages	400
Format	19 x 23
Couverture	Broché
Poids	590g
Intérieur	Noir et Blanc
EAN13	9780470049822
ISBN13	978-0-470-04982-2