Résumé
E-Commerce: Concepts and Issues provides an overview of the
current and next generations of e-commerce. The book
emphasizes the three major driving forces behind
e-commerce: technology change, business development, and
social controversies. Each of these driving forces is
represented in every chapter, and together they provide a
coherent conceptual framework for understanding e-commerce.
The result is sophisticated conceptual treatment of a very
diverse subject that is aimed specifically at readers
interested in business concepts, IS/IT developments, and
computer science applications. It is written by an author
team with extensive teaching, writing, and business
experience. This book offers in-depth coverage of concepts
in technology, the Internet, economics, marketing, IS/IT,
accounting, privacy, intellectual property, equity, and
governance. Its unifying conceptual framework built around
the themes of business, technology, and society helps
readers make sense out of the development of this field.
The book presents numerous real-world examples in every
chapter. An attractive full-color design is also featured.
This book is aimed specifically at readers interested in
business concepts, IS/IT developments, and computer science
applications of e-commerce.
Table of Contents
I. INTRODUCTION TO E-COMMERCE.
1. The Revolution is
Just Beginning.
2. E-commerce Business Models and Concepts.
Opening Case: Amazon.com,
Before and After.
E-commerce: The Revolution Is Just Beginning.
E-commerce I and II.
Understanding E-commerce: Organizing Themes.
Case Study: Napster Rocked. But Was it Legal?
Review: Key Concepts, Questions, Projects, Web Site Resources.
E-commerce: The Revolution Is Just Beginning.
E-commerce I and II.
Understanding E-commerce: Organizing Themes.
Case Study: Napster Rocked. But Was it Legal?
Review: Key Concepts, Questions, Projects, Web Site Resources.
2. E-commerce Business Models and Concepts.
Opening Case: Kozmo
Finally Crashes.
E-commerce Business Models.
Major Business-to-Consumer (B2C) Business Models.
Major Business-to-Business (B2B) Business Models.
Business Models in Emerging E-commerce Areas.
How the Internet and the Web Change Business: Basic Business Concepts.
Case Study: Priceline.com-Can this Business Model Be Saved?
Review: Key Concepts, Questions, Projects, and Web Site Resources.
E-commerce Business Models.
Major Business-to-Consumer (B2C) Business Models.
Major Business-to-Business (B2B) Business Models.
Business Models in Emerging E-commerce Areas.
How the Internet and the Web Change Business: Basic Business Concepts.
Case Study: Priceline.com-Can this Business Model Be Saved?
Review: Key Concepts, Questions, Projects, and Web Site Resources.
II. TECHNOLOGY INFRSTRUCTURE FOR E-COMMERCE.
3. The Internet and
World Wide Web: E-Commerce Infrastructure.
4. Building an E-commerce Web Site.
5. Security and Encryption.
6. E-Commerce Payment Systems.
Opening Case: Akamai
Technologies: Speeding Internet Performance with
Math.
The Internet: Technology Background.
The Internet Today.
Internet2® and Internet II: The Future Infrastructure.
The World Wide Web.
The Internet and the Web: Features.
Case Study: Into Networks.
Review: Key Concepts, Questions, Projects and Web Site Resources.
The Internet: Technology Background.
The Internet Today.
Internet2® and Internet II: The Future Infrastructure.
The World Wide Web.
The Internet and the Web: Features.
Case Study: Into Networks.
Review: Key Concepts, Questions, Projects and Web Site Resources.
4. Building an E-commerce Web Site.
Opening Case: Loudcloud:
What is 100% Uptime Worth?
Building an E-commerce Web Site: A Systematic Approach.
Choosing Server Software.
Choosing the Hardware for an E-commerce Site.
Other E-commerce Site Tools.
Case Study: REI: A Homegrown Success Story.
Review: Key Concepts, Questions, Projects and Web Site Resources.
Building an E-commerce Web Site: A Systematic Approach.
Choosing Server Software.
Choosing the Hardware for an E-commerce Site.
Other E-commerce Site Tools.
Case Study: REI: A Homegrown Success Story.
Review: Key Concepts, Questions, Projects and Web Site Resources.
5. Security and Encryption.
Opening Case: The Merchant
Pays.
The E-commerce Security Environment.
Security Threats in the E-commerce Environment.
Technology Solutions.
Policies, Procedures, and Laws.
Case Study: Verisign.
Review: Key Concepts, Questions, Projects and Web Site Resources.
The E-commerce Security Environment.
Security Threats in the E-commerce Environment.
Technology Solutions.
Policies, Procedures, and Laws.
Case Study: Verisign.
Review: Key Concepts, Questions, Projects and Web Site Resources.
6. E-Commerce Payment Systems.
Opening Case: PayPal: The
Money's in the E-mail.
Payment Systems.
Credit Card E-commerce Transactions.
New E-commerce Digital Payment Systems.
Electronic Billing Presentment and Payment (EBPP).
Case Study: CheckFree .
Review: Key Concepts, Questions, Projects and Web Site Resources.
Payment Systems.
Credit Card E-commerce Transactions.
New E-commerce Digital Payment Systems.
Electronic Billing Presentment and Payment (EBPP).
Case Study: CheckFree .
Review: Key Concepts, Questions, Projects and Web Site Resources.
III. BUSINESS CONCEPTS AND SOCIAL ISSUES.
7. E-commerce Marketing
Concepts.
8. E-commerce Marketing Communications.
9. Social, Legal and Ethical Issues in E-commerce.
Opening Case:
MyPoints.com.
E-commerce Markets, Competition, and Marketing.
Internet Marketing Technologies.
Net Markets: E-commerce Marketing and Branding Strategies.
Online Market Research: Knowing Your Customer.
Case Study: America Online.
Review: Key Concepts, Questions, Projects and Web Site Resources.
E-commerce Markets, Competition, and Marketing.
Internet Marketing Technologies.
Net Markets: E-commerce Marketing and Branding Strategies.
Online Market Research: Knowing Your Customer.
Case Study: America Online.
Review: Key Concepts, Questions, Projects and Web Site Resources.
8. E-commerce Marketing Communications.
Opening Case: NextCard
Bucks Marketing Trends.
Online Consumer Behavior.
Consumers on the Web: The Internet Audience.
Consumers Online.
Online Marketing Communications.
Understanding the Cost and Benefits of Online Marketing.
Web Site Design Issues.
Case Study.
Review: Key Concepts, Questions, Projects, and Web Site Resources.
Online Consumer Behavior.
Consumers on the Web: The Internet Audience.
Consumers Online.
Online Marketing Communications.
Understanding the Cost and Benefits of Online Marketing.
Web Site Design Issues.
Case Study.
Review: Key Concepts, Questions, Projects, and Web Site Resources.
9. Social, Legal and Ethical Issues in E-commerce.
Opening Case.
Intellectual Property.
Privacy.
Taxation.
The Issue of Trust.
Free Speech.
International Issues.
Valuation of E-commerce Companies.
Other Social Issues.
Case Study.
Review: Key Concepts, Questions, Projects and Web Site Resources.
Intellectual Property.
Privacy.
Taxation.
The Issue of Trust.
Free Speech.
International Issues.
Valuation of E-commerce Companies.
Other Social Issues.
Case Study.
Review: Key Concepts, Questions, Projects and Web Site Resources.
IV. E-COMMERCE IN ACTION.
10. Retailing on the
Web.
11. Online Service Industries .
12. Content Providers: Digital Media.
13. Auctions, Portals and Communities.
14. B2B E-commerce, Supply Chain Management and Collaborative Commerce.
Opening Case: Wal-Mart
Online.
The Retail Sector: Off-line and Online.
The E-tailing Market Today.
Concepts and Issues For Understanding E-Tailing.
E-tail Business Cases.
New E-tail Technologies.
Case Study: L.L.Bean.
Review: Key Concepts, Questions, Projects and Web Site Resources.
The Retail Sector: Off-line and Online.
The E-tailing Market Today.
Concepts and Issues For Understanding E-Tailing.
E-tail Business Cases.
New E-tail Technologies.
Case Study: L.L.Bean.
Review: Key Concepts, Questions, Projects and Web Site Resources.
11. Online Service Industries .
Opening Case.
The Financial Services Industry.
The Travel Sevices Industry.
The Real Estate Services Industry.
The Career Services Industry.
Case Study.
Review: Key Concepts, Questions, Projects and Web Site Resources.
The Financial Services Industry.
The Travel Sevices Industry.
The Real Estate Services Industry.
The Career Services Industry.
Case Study.
Review: Key Concepts, Questions, Projects and Web Site Resources.
12. Content Providers: Digital Media.
Opening Case.
The Publishing Industry.
The Entertainment Industry.
Digital Media Technologies.
Media Convergence.
Case Study.
Review: Key Concepts,Questions, Projects and Web Site Resources.
The Publishing Industry.
The Entertainment Industry.
Digital Media Technologies.
Media Convergence.
Case Study.
Review: Key Concepts,Questions, Projects and Web Site Resources.
13. Auctions, Portals and Communities.
Opening Case.
Auctions and Other Digital Markets.
Portals.
Virtual Communities.
Case Study.
Review: Key Concepts, Questions, Projects and Web Site Resources.
Auctions and Other Digital Markets.
Portals.
Virtual Communities.
Case Study.
Review: Key Concepts, Questions, Projects and Web Site Resources.
14. B2B E-commerce, Supply Chain Management and Collaborative Commerce.
Opening Case.
Overview.
Types of B2B E-commerce: Exchanges, Etc.
Supply Chain Management and Collaborative Commerce.
Case Study.
Review: Key Concepts, Questions, Projects and Web Site Resources.
Overview.
Types of B2B E-commerce: Exchanges, Etc.
Supply Chain Management and Collaborative Commerce.
Case Study.
Review: Key Concepts, Questions, Projects and Web Site Resources.
L'auteur - Kenneth C. Laudon
Kenneth C. Laudon, titulaire d'un doctorat de l'Université de Columbia, est professeur en systèmes d'information à la Stern School of Business de l'Université de New York.
Autres livres de Kenneth C. Laudon
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Addison Wesley |
| Auteur(s) | Kenneth C. Laudon, Carol Guercio Traver |
| Parution | 11/12/2001 |
| Nb. de pages | 764 |
| Format | 20,6 x 23,8 |
| Couverture | Relié |
| Poids | 1438g |
| Intérieur | Quadri |
| EAN13 | 9780201748154 |
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