International business

Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett

672 pages, parution le 26/11/2001 (6^eme édition)

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Résumé

International Business, 6th edition presents an up-to-date and complete exploration of international business issues and practice. The authors' experience as both practitioners and academics brings a balanced and seasoned voice to the text. The text is built upon a strong foundation of theory and includes current examples, cases, and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping readers develop and refine a global perspective.

Table of Contents

PART I. The Impact of International Business.
1. The International Business Imperative.
2. Culture and International Business.
3. National Trade and Investment Policies.
4. Politics and Laws.
Part II. Theoretical Foundations.
5. The Theory of International Trade and Investment.
6. The International Economic Activity of the Nation:. The Balance of Payments.
PART III. The International Business Environment.
7. Foreign Exchange and International Financial Markets.
8. Economic Integration and the Euro (R).
9. Market Transitions and Developments.
PART IV. International Business Preparation and Development.
10. International Business Research.
11. International Business Entry.
12. Strategic Planning in International Business.
PART V. International Business Strategy and Implementation.
13. International Marketing.
14. International Services.
15. International Logistics and Supply-Chain Management.
16. Multinational Financial Management and Countertrade.
17. International Accounting and Taxation.
18. International Human Resources.
19. Organization, Implementation, and Control of International Operations.
20. The Future.

L'auteur - Michael H. Moffett

Thunderbird-The American Graduate School of International Management

Caractéristiques techniques

	PAPIER
Éditeur(s)	Dryden
Auteur(s)	Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett
Parution	26/11/2001
Édition	6^eme édition
Nb. de pages	672
Format	22 x 28,4
Couverture	Relié
Poids	1681g
Intérieur	Quadri
EAN13	9780030335648

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International business

Résumé

L'auteur - Michael H. Moffett

Caractéristiques techniques

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