Making Innovation Work
How to Manage It, Measure It, and Profit from It
Tony Davila, Marc J. Epstein, Robert Shelton
Résumé
To compete effectively, you must innovate: Not just once, but consistently, in all your products, services, and business functions. But, profitable innovation doesn't just "happen." It must be managed, measured, executed on-and few companies do that well. Making Innovation Work offers the first real solution: A start-to-finish process for driving growth from innovation.
The authors draw on unsurpassed innovation consulting experience and a thorough review of innovation research. Their techniques have been proven at top companies ranging from Apple and CE to Toyota. In this book, they demonstrate what works, what doesn't, and how to use all your management tools to maximize the value of your innovation investments.
You'll learn how to define effective strategies and organizational structures for innovation, manage innovation more successfully, incent teams to deliver, and infuse metrics throughout every phase of the innovation process. Simply put, Making Innovation Work takes the mystery out of profitable innovation, showing how to lead it, track it, incent it, and get more of it.
- LEADING INNOVATION
Defining innovation strategy, designing portfolios, and encouraging value creation - INTEGRATING INNOVATION AND BUSINESS STRATEGY
Matching innovation to your overall business strategy - BALANCING CREATIVITY AND VALUE CAPTURE
Generating successful new ideas that drive maximum ROI - WEAVING INNOVATION INTO THE FABRIC OF BUSINESS
Making innovation truly integral to your company's business mentality - NEUTRALIZING ORGANIZATIONAL "ANTIBODIES"
Preventing your company from killing off its best new ideas - BUILDING INNOVATION NETWORKS
Leveraging innovation resources both inside and outside the organization - MEASURING AND REWARDING INNOVATION
Implementing the right metrics and the right incentives to drive results
L'auteur - Tony Davila
Tony Davila is a faculty member of Stanford's Graduate School of Business. Building on his doctoral work at the Harvard Business School, he work with both large industrial companies and Silicon Valley startups to design management control and performance measurement systems that drive innovation. He has been published in Harvard Business Review, Research Policy, and other leading journals.
L'auteur - Marc J. Epstein
Marc J. Epstein has been a visiting professor and Hansjoerg Wyss visiting scholar at Harvard Business School and a distinguished research professor at Rice University's Jones Graduate School of Management. He has been a senior consultant to leading corporations and governments for over twenty-five years, specializing in strategy implementation, innovation, governance, accountability, and performance metrics. Epstein has also served as a professor at Stanford Business School and INSEAD.
L'auteur - Robert Shelton
Robert Shelton is managing director of Navigant Consulting's Innovation practice. His client list is a "who's who" of innovative Fortune 500s, including leaders in the electronics, energy, health care, automotive, consumer goods, software, and aerospace industries. Shelton has served as vice president and managing director with Arthur D. Little and as managing director of the Technology Management practice at SRI International (formerly Stanford Research Institute). His work has been referenced in media ranging from The Wall Street Journal to CNN Financial News.
Autres livres de Robert Shelton
Sommaire
- Introduction
- Driving Success: How You Innovate Determines What You Innovate
- Mapping Innovation: What Is Innovation and How Do You Leverage It?
- Choosing Your Destiny: How to Design a Winning Innovation Strategy
- Organizing for Innovation: How to Structure a Company for Innovation
- Management Systems: Designing the Process of Innovation
- Illuminating the Pathway: How to Measure Innovation
- Rewarding Innovation: How to Design Incentives to Support Innovation
- Learning Innovation: How Do Organizations Become Better at Innovating?
- Cultivating Innovation: How to Design a Winning Culture
- Conclusion: Applying the Innovation Rules to Your Organization
- Endnotes
- Bibliography
- Index
Caractéristiques techniques
| PAPIER | |
| Éditeur(s) | Wharton School Publishing |
| Auteur(s) | Tony Davila, Marc J. Epstein, Robert Shelton |
| Parution | 19/09/2005 |
| Nb. de pages | 334 |
| Format | 15,5 x 23,5 |
| Couverture | Relié |
| Poids | 584g |
| Intérieur | Noir et Blanc |
| EAN13 | 9780131497863 |
| ISBN13 | 978-0-13-149786-3 |
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