The Lovemarks Effect

Winning in the Consumer Revolution

Kevin Roberts

272 pages, parution le 01/11/2006

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Résumé

Published now in fourteen languages, Kevin Roberts' ground-breaking Lovemarks: The Future Beyond Brands dropped "the L word" into the world of ideas, marketing, and communications. The effect was electric; the responses ranged from the emotionally inspired to the intellectually inflamed.

Now, in a new companion book, Shapes In My Heart, Roberts has collected the most engaging and insightful ideas and stories about Lovemarks in action from around the world. Following Roberts' introduction of Lovemarks--the revolutionary next step in marketing--Shapes in My Heart offers in-depth commentary from business, science, and creative luminaries who have been engaged in and affected by Love-marks' power to make a difference in the world. Best of all, Shapes in My Heart blends in the voices of Inspirational Consumers--the passionate, committed, and expressive people who freely share stories of their Lovemarks from shoes to scents, jams to jeans, cars to countries, movie stars to soccer players. Roberts' personally engaging and provocative spirit permeates the book as he follows Lovemarks to the place where they belong--into the hearts of consumers and shoppers. Shapes in My Heart is a joyride through the evolving Lovemarks landscape.

L'auteur - Kevin Roberts

CEO Worldwide de l'Ideas Company Saatchi & Saatchi, Kevin Roberts dirige une équipe internationale de plus de 7 000 collaborateurs passionnés dans 82 pays. Voyageur inlassable et orateur réputé, il inspire des milliers de personnes grâce à sa vision des affaires, à la clarté de ses objectifs et à sa franchise.

Kevin Roberts est aussi président du Judge Institute of Management de l'université de Cambridge, et professeui en management à l'université de Limerick en Irlande et à l'école de management de l'université de Waikato en Nouvelle-Zélande. Il partage son temps entre New York, Saint-Tropez et Auckland.

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Powerhouse
Auteur(s)	Kevin Roberts
Parution	01/11/2006
Nb. de pages	272
Format	20,3 x 24,7
Couverture	Relié
Poids	601g
Intérieur	Noir et Blanc
EAN13	9781576872673
ISBN13	978-1-57687-267-3