The Power of Strategy Innovation

A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Robert E. Johnston, J.Douglas Bates

286 pages, parution le 07/01/2004

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Résumé

Strategy Innovation: sound business planning meets your company's bold vision of the future.

Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future.

The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by informative interviews with corporate leaders in several industries. Through methodology and examples, the authors reveal how to:

Apply innovative thinking to the company's entire business model
Remain flexible, future-oriented, and responsive to market changes
Learn from what other companies have achieved with this proven process
Create a perpetual flow of viable new business opportunities-by making strategy innovation a company-wide competency.

L'auteur - Robert E. Johnston

Consultant specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.

L'auteur - J.Douglas Bates

Consultant specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.

Sommaire

Section One-Executive Overview
- Strategy Meets Innovation
- Strategy Innovation Is Managing the Future
- Strategy Innovation Is not Strategic Planning
- The Discovery Process
Section Two-Guide for Implementation
- The Discovery Process-The Moen Story
- The Discovery Process-Staging Phase
- The Discovery Process-Aligning Phase
- The Discovery Process-Exploring Phase
- The Discovery Process-Creating Phase
- The Discovery Process-Mapping Phase
Section Three-Advanced Strategy Innovation
- Maximizing the Discovery Process
- Formalizing a Strategy Innovation System
- The Future of Strategy Innovation

References
Glossary
Recommended Readings
Index

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Caractéristiques techniques

	PAPIER
Éditeur(s)	Amacom
Auteur(s)	Robert E. Johnston, J.Douglas Bates
Parution	07/01/2004
Nb. de pages	286
Format	16 x 23,5
Couverture	Relié
Poids	580g
Intérieur	Noir et Blanc
EAN13	9780814407684
ISBN13	978-0-8144-0768-4